Supporting Exceptional Marketing Campaigns

Successful marketing campaigns rely on quality information to target
customers or potential prospects that are most likely to buy more from
you or indeed, buy from you for the first time.

Increase product penetration and spend mix in every account

Pinpoint best prospects & create highly targeted campaigns in seconds!

CRM made simple for Marketing Teams

Target new and current 'loyal' customers who might also be buying from your competitors. Find out where link or up sell opportunities exist, or simply identify where your customers are not buying but should be.

  • Increase product penetration and "spend mix" for every account - are your margins being eroded?
  • Improve awareness and market share.
  • Pinpoint your best prospects and create higher targeted campaigns in seconds.
Effective campaign lists are generated in seconds and easily monitored with Vecta, quickly identify slow sellers or cross, up and switch-sell opportunities across the entire customer base. With this information developing targeted campaigns based on product, geography or customers, becomes simple.

  • Reduce time and effort required for analysis - act on selling patterns.
  • Easy to monitor campaign success and activity.
  • Anticipate customer needs - safeguard against product 'cherry picking'.