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Fenton Packaging reaps the benefits of Vecta’s sales analysis

“From day one, it’s been a case of ‘what do you want from your system?’ rather than ‘this is what we can give you’. We have configured the dashboards to provide us with all the information that is most valuable to us, whether it’s from a manager’s point of view, or one of the sales team.”

Jeremy Crawley, Sales Development Manager, Fenton Packaging

Fenton Packaging, a national packaging stockist and distributor, is reaping the benefits of up-to-date, accurate insights into its sales activity after renewing its focus on Vecta over the past 12 months. The business intelligence (BI) tool is now benefiting every area of the organisation, saving considerable amounts of time and eliminating manual data input processes.

Jeremy Crawley, Sales Development Manager at Fenton Packaging, revealed that the system is now fully embedded across the business. The team are accessing the system more frequently and using the sales analysis tools effectively – all of which has been simplified by the rebuilding of a number of dashboards.

Vecta provides instant access to sales and customer data, and it is the instant availability of this information via the BI tool that makes it so invaluable to Fenton Packaging. “Previously, we were analysing monthly performance figures once that month had ended. Now, we’ve got much more time to react to trends, as we can easily see who has bought what, who hasn’t made a purchase and whether our margins are going up or down.”

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