James Lister & Sons
With a growing annual turnover, the Lister team recognised that it needed a system that would drive sales activity to help deliver in the profitable areas of key account management, link selling, and sales profitability.
Taking the Strategic Approach
"In choosing Vecta, we were looking for an easy way of making customer details and their ordering patterns available to staff. Vecta enables us to quickly identify those customers where there is potentially lost business or account drift and to direct our sales team to the customer, presenting them with the perfect opportunity to open the conversation and discuss their reasons for not buying or why they are buying less of a particular product" explains Tim Cotterill, Chairman and great, great-grandson of the business founder.
Results
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- Increased visibility and management control
- More proactive and planned approach to all sales calls
- Improved efficiency and performance
- Enhanced customer relationship management
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