Vecta enhances efficiency and performance at Marcrist
“My Director immediately said it was just what we had been looking for - it ticked all the boxes for us.”
Simon Johnson, IT Manager, Marcrist
Marcrist International Limited specialises in the production of diamond-based products for cutting and drilling. The company, seen as a technology leader in its field with its premium quality products, distributes to professional users through merchants and distributors.
Its Swiss owners established Marcrist in 1979; today the company is based in Doncaster, UK with additional sales teams operating in Germany and Switzerland.
IT Manager, Simon Johnson, who has been with Marcrist for ten years, is responsible for running all systems used within the business and directs the company’s overall IT strategy. He explained, “We migrated from our previous ERP system to a new sophisticated solution in 2012 but soon realised that although we had a better system to manage our sales processing and warehouse operations, we were still lacking in functionality around our growing CRM, sales, and marketing activities. There was a lot of double handling of information and duplication of work because our sales teams on the road in the UK, Germany, and Switzerland had no remote access to the ERP system. Information about customer activity had to be emailed to the customer service team who then had to re-key it into the system which resulted in delays and the added risk of input errors.”
Simon looked at other CRM systems before discovering Vecta but his main incentive to find out more about Vecta was how it was designed to integrate with an ERP system and combine in-depth sales analysis with CRM. He remembered, “Having those two features together within one application was a big driver for me as it meant that the sales team could use it to get sales information independently, with the added bonus of sales management functionality.”
Results
-
-
- Smooth implementation of combined sales analysis and CRM solution
- Browser-based customer and sales data always accessible via user dashboards
- Sales representatives able to generate their own bespoke reports
- No more re-keying of information into the ERP system
- Gap analysis identifies further sales opportunities
- Total management visibility of team diaries and performance
-
