Massive sales efficiency improvements

“It was essential for us to better equip branches with actionable sales insight and information to facilitate our growth plans”

The Company

Established in 1990, Huws Gray has grown from a single branch builders merchant on Anglesey to become one of the largest independent merchants to the domestic and trade markets in the UK, with branches from Herefordshire up to Heckmondwike in West Yorkshire.

Covering all bases, from below-ground drainage products, bricks, blocks, doors, windows and roofing materials through to plumbing supplies, Huws Gray specialist centres offer the complete package.

In addition to a strong Branch Network Huws Gray offer an e-commerce brick website supplying to customers across the UK and hold an extensive stockholding including over 8 million bricks (with over 700 varieties to manage).


The Huws Gray Challenge for Vecta Sales Analytics & CRM

‘Pre’ Vecta, the management at Huws Gray were already aware of the importance of using customer and sales information. However, despite running reports for the management and sales staff, it was still proving difficult for their branches and management to see the wood from the trees. The reports they were using at the time were numerous and cumbersome and took considerable time to produce and analyse, staff often felt that they were working blind with only a snapshot of what was happening at any given time. It also meant that any gaps or changes in purchasing trends and anything that needed prompt attention was easily missed. They would often find that even when a need for action was ‘uncovered’ more reports were required, resulting in an over reliance on a small number of people and too much time spent searching for detail rather than on taking action to resolve the situation.

Key wins with Vecta

Members of the Huws Gray management met up with the Vecta team at a Builders Merchants Federation industry event and after a valuable discussion suspected that the Vecta solution could transform their previous lengthy working practices so decided to investigate further.


Huws Gray builders merchants chain with 60 branches across Wales