Vecta harnesses the power of the internet to improve sales force productivity by over 30%.

“By highlighting to each user how much more could be sold to specific customers, the sales intelligence unlocked by Vecta increases the productivity of each call made. Using these prompts has significantly increased sales to existing accounts.”

The Company

The Sealey Group is one of the UK’s leading suppliers of workshop tools and equipment, with an annual turnover of over £51 million.

Renowned in the trade as a market leader, Sealey’s range now includes numerous tools and equipment for the automotive and agricultural industries as well as engineering.

With over 30 years of experience, Sealey distributes over 8,000 product lines and a further 130,000 spare parts to over 4,000 trading customers via a network of local, national and international dealers. The company has over 330 employees, including 20 external sales people.

Vecta is a powerful and easy-to-use sales analytics & CRM solution designed to improve sales efficiencies and boost results. It automatically identifies and alerts the team to gaps in spend, link-sell opportunities and potential problems with lost or drifting customers and generates detailed information on further opportunities, prompting sales professionals to sell more proactively and highlights alternative and additional related products to increase the value of a sale, aided by the easy-to-use and effective CRM functionality.

The Challenge

Already in a healthy growth situation Sealey are conscious that combatting the competition, maintaining margins and increasing turnover becomes more difficult each year. The sales team, as with many other organisations, are key to enabling the company to reach its full growth potential so in order to provide direction and ensure focus on the performance and culture of the team the company invested in Vecta.

Mark Sweetman, Managing Director at Sealey, explains: “One of the areas vital to the continuation of our profitable growth was how to improve the way information was communicated to and from the sales team.

Vecta enables the Sealey management team to distribute better information to our mobile sales representatives, this in turn enhances the quality of their calls. By highlighting to each user how much more could be sold to specific customers, the sales intelligence Vecta reveals increases the productivity of each call made.

Using these prompts has significantly increased sales to existing accounts. In addition the sales team now know when customers stop buying, or where sales opportunities have been missed, helping ensure targets are achieved and problems are addressed before it is too late.

Sealey now has an effective method of capturing and managing important customer information including account details, credit status and competitor activity. The sales team can manage customers more effectively and management can see notes and information collected on sales calls live as they are entered. This has resulted in massively improved visibility, efficiency and productivity across the team.”

 

Sealey tool and equipment suppliers and distributors